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Born and raised in Chengdu
13 years in the Netherlands


Passionate life experiencer
HCI/UX Researcher
Cake Designer
Never stop being amazed

About Me


I am a mixed-methods researcher with a Ph.D. in Human-Computer Interaction and have a background in Industrial Design Engineering. I am experienced in designing and evaluating human experiences for emerging technologies such as Social Virtual Reality (VR) and have over 30 publications in social VR, immersive video experiences, and crowd psychology.


Besides my research career, I am a creative entrepreneur, owning a boutique cake café (, where I positively influence my clients, turning their requirements into healthy and beautiful custom-designed cakes. This puts me in a unique position to cater towards clients’ needs across all UX-driven industries. 

Research Examples


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Develop and Validate a Questionnaire for Measuring Social VR Experiences 

In this research work, we developed a questionnaire to measuring social VR experiences in terms of quality of interaction, social connectedness and presence immersion. We took photo sharing activity as a use case and conducted a validation study comparing user experiences in face-to-face, video conferencing and social VR conditions.

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CakeVR: Design and Evaluate a Social VR Tool for Co-designing Cakes

Communicating your dream cakes with the pastry chef through text messages is not easy. CakeVR allows pastry chefs and clients who are physically separated to co-present in a shared virtual space, and to assist their cake co-design by providing intuitive virtual interaction techniques and real-time 3D visualizations of virtual cakes. 

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Walking into a Movie:
Evaluating the User Experience of a Photorealistic Social VR Movie

This study invited 12 groups of 4 users to “walk” into the movie together. We set up four labs, and each user experienced the movie in a separate lab, and was captured by three Kinect depth cameras. Their 3D images were constructed and transmitted into the virtual movie in real time, so they had the feeling of being together.



Kruisstraat 75

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©2019-2022 by Jie Li

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